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Summer Holidays

United Kingdom
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United Kingdom
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Summer Holidays: Top Destinations

Discover the World's Greatest Summer Holiday Destinations

Summer holidays are all about lazing on beaches, thrilling water sports and hikes in the great outdoors. Blue morpho butterflies flutter through the jungles of Costa Rica, while Brazil's beaches are full of life. Book your best ever summer today.
Soak up the summer sun

Soak up the summer sun


Brazil's sugar soft sand beaches, spectacular waterfalls and exotic species are just a few of the draws of summer holidays here. Where else can you swim with pink dolphins? Come face to face with capybara, and spot scarlet macaws fluttering through the trees. Surf off the warm sands, and snorkel over reefs in crystal clear water.

Why not laze on the beach while sipping Brazil's national cocktail, the caipirinha. Head inland from the famous Ipanema and Copacabana beaches and discover the Amazon rainforest. Its ecosystem is brimming with the most diverse plant and animal species on Earth.

Summer holidays in Costa Rica are all about surfing on shimmering waters and zip lining through verdant canopies. Brightly billed toucans and capuchin monkeys haunt the trees, while bird-sized blue morpho butterflies float through the sun beams. Wander through forests festooned with orchids and swim at crater lakes, shrouded in mist.

Costa Rica's waterfalls are famous, and well worth hiking to. Viento Fresco is one of the best known, falling for 75 metres into a pool that's perfect for a refreshing dip before continuing your hike. Don't miss La Paz Waterfall Gardens, where five miles of trails are inhabited by flitting butterflies and jaguars.

Thailand's beaches have a legendary status among the world's summer holiday destinations. The luxury of Phuket and the party atmosphere of Ko Pha Ngan are yours to enjoy. Kitesurf or paddleboard in the warm water off Koh Samui, and plunge into the sapphire sea surrounding the Phi Phi Islands. Come to Krabi's remarkable emerald cliffs, which punctuate the serene sands of Railay. They're only accessible by boat, which only contributes to their otherworldly aura.

2023 Spring & Summer Travel Trends

What trends are heating up this summer? Last year, international travel made its long-awaited comeback. In 2023, travellers are setting their sights on destinations farther afield, taking inspiration from their favourite films and TV series, and showing more interest in extended holiday rental stays. An in-depth analysis of HomeToGo search patterns reveals how UK and international travellers are planning their spring and summer holidays in 2023.

🌸 Trend #1: Spring Travel Demand Blossoms

More travellers are getting a head start with their holiday plans this year, taking trips during the spring and avoiding crowds and peak season pricing in their favourite holiday destinations. HomeToGo searches for stays between March 20 - June 20 are up by +14% compared to last year.

Birds eye view of a waterfront home in Turks and Caicos
Holiday home in Middle Caicos - Turks and Caicos +226% in searches vs. spring 2022

📽 Trend #2: Stream-spired Travel

Beyond Instagram and Tiktok, travellers are taking inspiration from the destinations they’ve seen on screen, planning trips to live out their favourite film and television fantasies. For example, locations featured in the White Lotus 2, House of the Dragon, Outlander, and Top Gun: Maverick all saw jumps in search demand immediately following their film premieres or season finales.

PROPERTY ID: H53B9KZ

The White Lotus 2

Taormina, Italy: +89%

Sicily, Italy: +175%

PROPERTY ID: HU5R21F

Top Gun: Maverick

San Diego, California: +89%

South Lake Tahoe, California: +94%

🇦🇱 Trend #3: Albania Becomes One of Europe's Top Summer Destinations

The number of travellers searching for summer stays in Albania has doubled in the past year (+105% vs 2022), surpassing other up-and-coming European travel hotspots including North Macedonia (+23%) and Cyprus (+37%).

More and more, travellers are discovering Albania’s beautiful fortress towns, stunning mountain scenery, and sparkling Mediterranean beaches. Specifically, the areas of Sarandë (+124%), Ksamil (+94%) and Dhërmi (+75%) are seeing the biggest spikes in search demand amongst summer travellers.

📅 Trend #4: Increase in Long-Stay Holidays

This summer, more UK travellers are taking advantage of their flexible remote work policies and spending a month or longer abroad. The number of British travellers searching for 30+ day stays in Portugal - which recently introduced a digital nomad visa for remote workers - has increased by +42% compared to last year.

🌏 Trend #5: Surging Interest in the Asia Pacific Region

HomeToGo sees compelling increases in the demand for summer stays in countries across the Asia Pacific region, including Singapore (+117% YoY in searches), Malaysia (+106%), the Philippines (+71%), and Vietnam (+53%).

Country
Summer Search Demand vs 2022
Median Price Per Night
Singapore
117%
£154.16
Malaysia
106%
£60.78
Philippines
71%
£51.97
Vietnam
53%
£69.59
India
20%
£46.69

🇬🇧 Summer Destinations Heating Up, Based on UK Traveller Searches Exclusively

British travellers journeying abroad are jetting off to coastal cities across Europe and the sunny shores of Turkey this summer. Closer to home, Scottish destinations and quaint seaside towns are set for the spotlight.

Top 10 Trending Towns & Cities: International

Rank
Destination
Country
Search Increase
#1
Marseille
France
+635%
#2
Dalyan
Turkey
+253%
#3
Sorrento
Italy
+235%
#4
Valencia
Spain
+227%
#5
Marmaris
Turkey
+208%
Rank
Destination
Country
Search Increase
#1
Dunoon
Scotland
+186%
#2
Aberdeen 
Scotland
+88%
#3
New Quay
Wales
+80%
#4
Fort William
Scotland
+74%
#5
Eyemouth
Scotland
+57%

Top 10 Trending Towns & Cities: UK Destinations

Methodology

The trends highlighted in this report are based on HomeToGo internal data. Further details regarding how each trend was uncovered are included in their order of appearance below:

Trend #1: Spring Travel Demand Blossoms - Based on the number of travellers searching on HomeToGo for holiday rentals with a check-in date between March 20 and June 20, 2023, compared with the same period in the year prior.

Trend #2: Film-spiration Travel - Based on the number of travellers searching on HomeToGo for holiday rentals in the film locations the month before the film premier or television finale and compared with the same period in the year prior.

Trend #3: Albania Becomes Europe's Top Trending Country for Summer Travel - Based on the number of travellers searching on HomeToGo for holiday rentals with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior.

Trend #4: Increase in Long-Stay Holidays - Based on the number of UK travellers searching on hometogo.co.uk for 30+ day stays in a holiday rental with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior.

Trend #5: Surging Interest in the Asia Pacific Region - Based on the number of travellers searching on HomeToGo for a holiday rental in Asia Pacific countries with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior. Prices are shown in GBP and are based on median nightly prices for accommodations available through hometogo.co.uk between June 21 and September 22, 2023.

Summer Destinations Heating Up for 2023 are based on traveller searches on hometogo.co.uk for holiday rentals with a check-in date between June 21 and September 22, 2023.

For additional information regarding any of the findings included in this report, please contact [email protected].

Summer Holidays: Explore more top destinations

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