Expanding Reach to 200 Million New Users, HomeToGo Launches Holiday Rental Search Engine in Brazil
The metasearch engine for holiday rentals is now active in 17 markets worldwide
Berlin, February 2018 - HomeToGo, the world’s largest search engine for holiday rentals, is driving its expansion into Latin America with the launch of its metasearch engine in Brazil. With its launch in Brazil, HomeToGo is now active in a total of 17 markets worldwide. Under the name LarDeFérias (https://www.lardeferias.com.br/), the search for the best holiday rental offers will now be made easier for another 200 million potential holiday makers. Users can now search and compare more than 15 million offers from more than 300 providers using HomeToGo.
HomeToGo continues its success story and starts 2018 with expansion into Latin America. At the end of 2017, the company’s average annual sales growth of more than 2,200% ensured victory in the Gründerszene Growth Award 2017/2018. The Brazilian market represents the first of many other planned markets in which the Berlin-based company intends to expand further in 2018.
"We are very proud that we can put our expansion plans into action right from the start in Brazil," says Dr. Patrick Andrä, CEO of HomeToGo. "Brazil is the first country for which we have gone one step further with national adaptation, beyond the linguistic adjustments. We deliberately chose a Portuguese name, LarDeFérias, to appeal to local users even more personally.”
LarDeFerias, which translates as "holiday home", will provide local users with the first class service that HomeToGo has become known for. HomeToGo indexes the offers of more than 300 verified and trusted providers at the same time. By comparing prices, users can quickly identify the provider with the best offer, thus allowing them to find the most suitable accommodation for them.
In addition, HomeToGo and Allianz Global Assistance, in cooperation with the Insurtech company KASKO, are now offering a special service in selected markets: HomeToGo reservation protection. With this free of charge money back guarantee, all bookings of registered users are automatically secured, and in certain cases, the booking can be refunded.
"Before we started in Brazil, HomeToGo was already active in 12 European markets, as well as the US, Mexico, Russia and Australia. We expect that both the search volume and the booking volume will continue to increase with entry into this new market, as we see great potential in Brazil," says Dr. Patrick Andrä.
HomeToGo is already sending more than 20 million users per month to its partners’ websites. The Brazilian launch is another step towards strengthening HomeToGo's position as an international leader in the holiday rental metasearch vertical, helping travellers from around the world to find the best suited accommodation offers for them.
The newly introduced HomeToGo app for Android and iOS is also available in Portuguese on the AppStore and in the Playstore, helping users to find accommodation on the go.
HomeToGo (www.hometogo.co.uk) is an independent holiday rental metasearch engine that allows you to quickly and easily search and compare listings of over 11 million offers in over 200 countries from more than 250 providers. With features such as smart filtering, users can find their ideal holiday rental by sorting according to their preferred destination, travel dates, budget and amenities. The company currently employs more than 150 employees and operates local sites in the U.S., twelve European countries, Russia, Mexico, Brazil and Australia.
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